Usually companies use blogs as marketing tools to drive traffic to their websites. I might be wrong, but in the case of Coinbase I have never really seen anything they wrote that was precisely intended at selling a product. It's usually more informative, and shows they are trying to be more of a positive force in the industry compared to a dominant one. Kudos on them if it is the intent, and I guess it would explain the choice of platform instead of investing time and assets in developing their own.
Usually companies use blogs as marketing tools to drive traffic to their websites. I might be wrong, but in the case of Coinbase I have never really seen anything they wrote that was precisely intended at selling a product. It's usually more informative, and shows they are trying to be more of a positive force in the industry compared to a dominant one. Kudos on them if it is the intent, and I guess it would explain the choice of platform instead of investing time and assets in developing their own.