> how to be suspicious of claims made in advertisements. That one class stuck with me for a long time. (This was in Melbourne, Australia sometime around 1988.)
FWIW, advertising and to a larger extent advocacy in 1988 and what is today are entirety different animals.
Though I do agree with your point. The number of college graduates does not equate to higher critical thinking of a nation's populace.
I did attend a journalism class almost a decade ago. Even though the powerful effects of mass media on people were likened to a magic bullet [0] It would be correct to assume that social media tech today has transcended this very capability and in more powerful ways than ever imaginable by its inventor.
> FWIW, advertising and to a larger extent advocacy in 1988 and what is today are entirety different animals.
There certainly are more forms and techniques of advertising, but if you teach the fundamentals sufficiently well, the critical thinking skill set can adapt as advertising adapts.
An important fundamental is to recognise that you have a desire for a product or service and to know to be conscious of the chain of events that have led to that desire.
You mean tracking? Advertisements themselves didn't change. And you don't need any complex countermeasure, just knowing that the information not trustworthy is enough for all practical purposes and for all information sources. People who fall for lies have only one wrong assumption: that the information they receive is trustworthy, once that one is out, it stops working for good.
FWIW, advertising and to a larger extent advocacy in 1988 and what is today are entirety different animals.
Though I do agree with your point. The number of college graduates does not equate to higher critical thinking of a nation's populace.
I did attend a journalism class almost a decade ago. Even though the powerful effects of mass media on people were likened to a magic bullet [0] It would be correct to assume that social media tech today has transcended this very capability and in more powerful ways than ever imaginable by its inventor.
[0] https://en.m.wikipedia.org/wiki/Hypodermic_needle_model