I honestly don't get what Google is supposed to do in situations like this. Google's algos are supposedly measuring for 'relevance'. But when it's not documents you're talking about but companies offering probably identical flowers for probably similar prices it's hard the make the argument that one is more 'relevant' than another.
I honestly think Google should start a different 'business' section of the search engine that plays by different rules. That is ranked by custom satisfaction or price or something.
Otherwise the only ones who win are the SEO companies.
I honestly think Google should start a different 'business' section of the search engine that plays by different rules. That is ranked by custom satisfaction or price or something.
It's called "Google Shopping". The problem is, nobody uses it, so optimizing your business for it probably isn't going to be profitable. Because people search for products in the "normal" Google search, that's where the incentives to do SEO come from.
Personally, if I wanted to buy flowers, I would google for flowers and then search for each company that turns up to find reviews. If you really want to screw people like me over, you need shill reviews, not the #1 Google spot.
I honestly think Google should start a different 'business' section of the search engine that plays by different rules. That is ranked by custom satisfaction or price or something.
Otherwise the only ones who win are the SEO companies.