If it's not useful, companies aren't going to pay money to use it. As Rite Aid put it, "companies seem to be scaling back or rethinking their efforts around facial recognition given increasing uncertainty around the technology’s utility."
The companies don't care about a few false matches here or there. But if you're one of the people it keeps incorrectly identifying as a criminal who needs to be escorted out of the store, it will matter to you.
