"What if every time you shopped online you could see yourself in the clothes?"
What if every time you shopped online you could see a version of yourself you'd indicated you want to be (via a thousand small web interactions) in those clothes?
Taking that idea a step further, what if every time I wrote a comment online I could see a version of my comment that the person I want to be would write?
What if every time you shopped online you could see a version of yourself you'd indicated you want to be (via a thousand small web interactions) in those clothes?