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Along the last few weeks, Bing's news feed, the one that appears directly on the main page of bing.com, turned into a tabloid cesspool (at least in its French version). Gradually but very quickly, it turned from something reasonable, rather faithful to the range of important events (there could be one 'people' entry here and there, but why not, after all, as long as it remains very minor) into pure clickbait. The titles are clickbait ('incredible', 'exceptional', etc.) and the content behind is crap. It is possible that they put first, the ones that already get more clicks.

If I translate the first entries titles right now:

* Amazing confidences -> an actress

* Big controversy -> a female singer

* Corruption suspicion -> OK, a politician

* Accused of lying -> an actor's wife

* a few trivialities and filler items

* Finally calm -> a dead singer's wife

* Turkish activities -> OK, international news

* from the previous item on, it is only now that you have a regular mix of normally interesting/important news items. You had to click once or twice on the Next arrow to get there, everything or almost everything on what I'd call the front page was clickbait crap.

So, that's a feed, but the content comes from actual newspapers, and if I go to my local newspaper, half of the top content is also oftennational/international 'people' crap.



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