An enjoyable read, and a worthwhile exercise for any business even if it has no intention of launching a disruptive business model (at the very least, they're thinking like the potential competition).
Worth remembering too - just because there's a gap in the market, doesn't mean there's a market in the gap. Cliches like 'scratch your own itch', 'do market research before product build', 'release early, release often' etc also have a place when disrupting.
Worth remembering too - just because there's a gap in the market, doesn't mean there's a market in the gap. Cliches like 'scratch your own itch', 'do market research before product build', 'release early, release often' etc also have a place when disrupting.