I thought DuckDuckGo was the working antidote to Google. It's hard to imagine what they can provide that will justify $10 a month.

Do they seriously expect users to pay to be able to perform searches? Users don't need new platforms, its vice versa.

One thing I'd pay for is deep search - give me more than just the top 100 or 1000 results. I'd use it to scrape information for NLP models.