I worked on a project that basically was a very simple rules engine, encoding a bunch of domain knowledge in a digestible dashboard format, which happened to use a few predictive models' output as well to drive a few of the rules. The product owner insisted that "AI" be in the name, whereas I was reluctant to put lipstick on that pig. Ultimately (as usually happens if the product owner is your boss) the "AI something something" name stuck, but the whole branding of the endeavor rubbed me the wrong way (even though the product was actually somewhat useful).