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I find that a C suite member talking about AI without a specific goal in mind (“we will use AI to automate X, which will help us do Y better”) is a huge red flag.



It also seems to be a main selling point of a lot of logistics and supply chain star-ups these days. I guess it sounds way sexier than "give us millions to build a new forwarder and our own tech because we don't want to use off-the-shelf software and we want to be acquired by DHL one day".


<cynical thought> At least they've stopped talking about blockchain though...


Isn't that a prerequisite to begin with by now?


Arguably most C-suite execs shouldn’t even be dictating the specific techniques used to reach an objective or solve a problem.




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