I want to believe this story, but the reality is that the big companies have economies of scale that are very difficult to compete with and they often win.
The agility of small companies makes it ridiculously easy to compete with large companies.
Large companies have huge amounts of unsatisfied customers that are easy to research, find and sell to- who are more then happy to pay for a direct line to the software maker.
Large companies don't even care if you do this, because unless you hit $100m revenue you're about as significant as a gnat on their butt.
