GE lighting(for consumers) died a slow death starting with the elimination incandescent bulbs. The twisty florescent were made in China on non-exclusive contract, Walmart and whoever else wanted, bought the exact same bulb. What it did achieve was elimination of a US workforce that was a growing financial burden with retirement and medical benefits. Make no mistake, they architected legislation to eliminate the incandescent. The price of the 60w equivalent CF was four times it's incandescent counterpart, and bulbs that still failed on a regular basis due to power supply design. This was the transformation to a marketing/design company, similar to most companies that put their mark on products today. With no differentiation, or passionate brand loyalty(for light bulbs!?), it's a race to the bottom..