Mostly because "alpha" means "alpha" not "release candidate".
Ask yourself: do I want to associate my brand with the product in it's current state? If it is alpha quality but you still want feedback, think damage limitation. It's no accident that programs get code names: you associate all of your alpha woes with a brand you can throw away.
Ask yourself: do I want to associate my brand with the product in it's current state? If it is alpha quality but you still want feedback, think damage limitation. It's no accident that programs get code names: you associate all of your alpha woes with a brand you can throw away.