"People" will Google "babylist". Remember that the vast majority of the people using the web have no idea what a browser is, much less a URL. Even when they have a URL, that ubiquitous google box is the place it gets put.
1. there's caution, and then there's 'thinking small'
2. the owner of the domain is a single-location brick and mortar retailer, with no e-commerce. that would inform my thought process, were in in the OP's shoes
