"Lure" is a nice short word for "attract with incentives" and most past headline...

TazeTSchnitzel · on Dec 8, 2019

Probably just headlinese, like these words: https://en.wikipedia.org/wiki/Headlinese#Commonly_used_short...

humaniania · on Dec 8, 2019

I think that it is interesting how from a fishing perspective a lure is also a trap in one sense.

emteycz · on Dec 8, 2019

Is it? A lure is what gets you to the trap, as I understand it (not a native speaker so I might be bringing that over from my native language)

austhrow743 · on Dec 9, 2019

A lure is a fake fish/bug/food with hooks on it.

It's designed to make fish want to bite it and then the hooks dig in to them. Trapping them.

s1k3b8 · on Dec 9, 2019

> "Lure" is a nice short word for "attract with incentives"

In american english, lure has negative connotations - like pedophiles luring children with candy or human traffickers luring vulnerable people with the false hope of a better life elsewhere.

I don't think people who read the headline came away with a positive view of Ant's $7 Credit Limit.

yorwba · on Dec 9, 2019

Do you think the headlines below leave the reader with a negative impression?

"FedEx lures sellers with two-day air shipping after Amazon contract ends"

"Cloudflare goes big on serverless with new CLI, lures devs with free tier"

"Shopping for nostalgia: Toys R Us lures Michigan fans to Canada"

"A ‘Honking Big’ Cave in Canada Lures Geologists to Its Mouth"

"North of Netherlands Lures Elon Musk with Billboards"

Is two-day air shipping bad for sellers? Is signing up for Cloudflare's free tier a mistake? Is Canada a dangerous country full of toys and geologist-swallowing caves? Will visiting the north of the Netherlands be the end of Elon Musk?