I can think of the first thing Google could do in their fight against Apple: set fire to that godawful-ugly demo phone shown in this story. It reminds me very much of all the me-too iPod "competitors." Creative, Dell, et al: "Hey, we can make one of these things cheaper, and with more features!" Then they turn out an uninspiring piece of junk not unlike that google phone, which quickly fades from view.

This popular mechanics story is tone-deaf, which is true of almost all mainstream articles written about Apple. It really amazes me how often the press and Apple's would-be competitors get it wrong. But the comments it has generated here are good, so I voted it up.

Apple customers are not interested in the highest number of features crammed in the ugliest box. They want a device which looks and feels nice. Something that's easy to figure out, that does what you want it to without having to hunt through the manual. Something that makes a nice addition to your life.