I tend to agree with this guy, BUT, the gatekeepers are low-level HR people who do not think "increase costs" and "decrease revenues" they are looking for boxes to check. You have to get through AI and HR firewall before you can talk B2B strategy.
Part of the point of the author is that if you're talking to the low-level HR people, you're not talking to the right people. That's not how interesting people and interesting jobs find each other.
Not everyone can be as famous as Patrick. That's not how celebrity works. Tens of thousands of people get great jobs the normal way by joining a company as rank and file and working their way up, and then getting invited to join their former co-workers' new companies later.
