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While I don’t disagree with the sentiment of the report, I do question its credibility. They don’t cite their sources, but do make bold claims with broad statistics and buzz words.

Looking into the authors, they don’t lack credentials, but it seems like they’re newsletter and report writers, not people who are putting skin in the game to back their claims.

First impression: be skeptical of “the Seba Technology Disruption Framework™“, named after the founder, but open to a change in opinion.

Does anybody have experience with these guys? I could be way off!



try looking at the linked report, it has about 116 references.


money! money! money!

very few of the citations are scientific in nature


Did you not read the actual report?


I know that "did you not read..." comments are normally (rightly) down-voted, but in this case I think it's a reasonable question.

The article makes a number of bold claims, without citing evidence. This is only acceptable because it's a summary of a larger report which _does_ cite evidence, but the presentation of the page doesn't make this as obvious as it could. It would be quite easy to skim-read the post, observe that there are bold un-sourced claims being made, and fail to notice that the full report is available to download.


Thought the same thing; sounds like marketing copy


No experience with them. I think they might just be riffing off some trends that may be emerging now and projecting them out. I’ve definitely wondered at this disruption as well. I think it’s a good avenue to supplant protein production with more environmentally friendly processes.




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