Also price - with disruption (in Tesla's case) on sticker price vs. TCO.
The Taurus could have been every bit as good as a Merc or BMW, but if it had been at a non competitive price point Ford would have had a problem. Being able to deliver at a good price is every bit as important as delivering the quality and the image.
The Taurus could have been every bit as good as a Merc or BMW, but if it had been at a non competitive price point Ford would have had a problem. Being able to deliver at a good price is every bit as important as delivering the quality and the image.