So… they charge half the price Apple does, and if you don't want to pay it you don't have to care because it's a standard m.2 so you can swap it with a retail drive (at which point you have both the original and the replacement for 50% more storage at a lower price), which you can't do with a soldered Apple drive.

You are moving the goal posts of the original comment.

OP said it's a 50$ upgrade.

It is not.

It's a 450$ retail price and 250$ sale price for a slightly slower SSD.

Yes, companies make money when they do things for you.

> OP said it's a 50$ upgrade.

And OP was wrong, that doesn't make you right:

> They are not 'suspicious' they really are that fast compared to the standard cheap SSDs.

They're not that fast compared to SSDs retailing for half the price of the upgrade.

> Search for comps on any online retailer and you'll see how expensive and fast those are.

I did and they're not.

> It's a 450$ retail price and 250$ sale price for a slightly slower SSD.

No matter how much you hate it, it's still a $250 retail price: https://www.newegg.com/samsung-970-evo-plus-1tb/p/N82E168201... And a $125 upgrade: https://www.newegg.com/samsung-970-evo-plus-500gb/p/N82E1682...

Not to mention those are retail prices, not wholesale prices. Which includes Retailer or Distributor's margin.