I downloaded it on my android phone and I have to admit, they have got the advertising pretty right. It's not that obtrusive, sometimes a full screen thing about Bing or T-mobile pops up when the application starts up. There's one ad on top of the game screen that I have found a bit annoying but not too much. The game is addictive enough that I'd go through all those ads to play. :P
However, one thing I don't quite get is do people actually click on some link while they're playing game on their phones? Is it just to grab attention of the users so that some brand remains on the user's mind?
People vary widely in their reactions to advertising. I sometimes click ads because I want to check the validity of a claim that's being made. For example, if T-mobile was bragging about their coverage I might check to see if they have more coverage in New Mexico than they did a year ago. Just an example. I also click ads because I'm interested in a product. I use Google all the time and I'm certainly interested in Bing. In fact, I'm going to check Bing right now and see if they haven anything enticing...and thanks for reminding me of the Bird's Eye View on their maps.
But yeah, impressions are definitely considered when buying advertising.
However, one thing I don't quite get is do people actually click on some link while they're playing game on their phones? Is it just to grab attention of the users so that some brand remains on the user's mind?