I don't think the fail mark in that case is supposed to mean you're easier to track; it's rather related to the EFF's position on DNT:
"Setting your browser to unblock ads from websites that commit to respecting Do Not Track rewards companies that are respecting user privacy, incentivizing more companies to respect Do Not Track in order to have their ads shown at all. By preserving privacy-friendly ads, sites that rely on advertising funding can continue to thrive without adjusting their core business model, even as they respect users’ privacy choices."