Seconding the "learn a new expertise" bit. Many fields that aren't programming are full of untended problems that are ripe for automation; these opportunities stay un-taken because outsiders never realize they exist. Learn something new, the practice of some other profession or even hobby, and even if it looks cut-and-dry when you're starting out you'll find that there are complexities and difficulties that, potentially, could be calling for some new kind of service to fix them.