Will they just integrate it with Engadget or how will that work out? Keep both separate but competing? Like the way Kellogg's has their divisions competing against each other like Rice Crispies vs. Mini-Wheats?
I agree with both of you. To borrow your analogy, they're like Rice Crispies and Mini-Wheats. Depending on your point of view, they're the same (wheat products consumed for breakfast with milk) or different (a frosted cereal in big chunks, versus a puffed rice kernel that snaps and crackles).
