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The positive outcome of this could be society’s shift away from marketing to meaning.

This isn’t unique to Facebook. It’s true of many large media companies that rely on advertising (Comcast with NBC, Disney with ABC, NYTimes, Google, etc).

Facebook is just among the best at advertising’s extreme optimization.

The election is high attention now, but I’m looking for research on whether society is worth off from drinking Coke and sitting for hours watching video.



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