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I caution you here, the problem with UX design groups is that you can become a product of group think. You have to remember above all else, that you users first and foremost are the greatest experts on UX design. While professionals can teach you theory, they can also become dogmatic about sticking to the principals (some, not try to generalize here).

My point being is relying on UX patterns and human factors theory does not negate the most important UX principal and that is A/B testing. Users may not be able to vocalize what they want but their actions and conversion rates speak volumes about what is intuitive and what is not. Employing this simple technique can teach you volumes about intuitive interface design.

Now with that being said these communities are great for inspiration and as a support network when creativity or ideas fade. When you hit a creative block they provide a plethora of talented people that can be extremely helpful.

Just remember, if you A/B test something and it goes against conventional wisdom, stick with what works avoid the dogma. Always do what works, not what is supposed to work.




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