Fox News dates to 1996. Newt Gingrich (Atlanta suburbs) was already Speaker by then and had been recruiting and training candidates on his methods for close to a decade. He started as a pro-environment wonk Republican back bencher but saw this perfection of Nixon's Southern Strategy as his only path to power.
It worked.
https://en.wikipedia.org/wiki/History_of_Fox_News
https://en.wikipedia.org/wiki/Southern_strategy
To be a real iconoclast, and I don't see Altman as any sort of iconoclast, you have to take your lumps. You have to be indifferent to your lumps.