Yes, it can still be a moral issue (I'd prefer to use 'quality of life' rather than moral, as the term moral implies a certain level of judgement of the choices of others, and I'd rather be focused on making those judgements over my own choices).
Use of technology can both help and hinder us. On the negative side, we can become dependent on it, and that dependency does not always enhance our lives. Even in the case of your Apple Watch making you exercise more, used in moderation you can get the benefits without too many downsides, but it can also become a device that distracts you from the world around you, disconnecting you from experiences that you could get by being more fully in the moment. To be clear, this isn't an issue solely limited to use of technology, but the more devices we have and use the more easily distracted we become.
The ideal for companies is to have all our life's needs and wants fulfilled by companies. If they can do so by suggesting there's a hole you need to fill by buying their products, and you become unhappy if you don't have it, is this a healthy trend? What if you were generally happy before this marketing campaign started?
Use of technology can both help and hinder us. On the negative side, we can become dependent on it, and that dependency does not always enhance our lives. Even in the case of your Apple Watch making you exercise more, used in moderation you can get the benefits without too many downsides, but it can also become a device that distracts you from the world around you, disconnecting you from experiences that you could get by being more fully in the moment. To be clear, this isn't an issue solely limited to use of technology, but the more devices we have and use the more easily distracted we become.
The ideal for companies is to have all our life's needs and wants fulfilled by companies. If they can do so by suggesting there's a hole you need to fill by buying their products, and you become unhappy if you don't have it, is this a healthy trend? What if you were generally happy before this marketing campaign started?