Taken with the rest of his comment, the meaning here is to ensure that you build a viable, sustainable business.
The norm for techies is to underprice their offerings (based on underestimating the difficulty and expense of creating, selling, and supporting software). This leads to even "successful" companies closing because they weren't built to be financially sustainable.
One way of making a company sustainable is to charge a sustainable price (which is typically "more" than initially apparent).
The norm for techies is to underprice their offerings (based on underestimating the difficulty and expense of creating, selling, and supporting software). This leads to even "successful" companies closing because they weren't built to be financially sustainable.
One way of making a company sustainable is to charge a sustainable price (which is typically "more" than initially apparent).