Why not? Aesthetics improve readability and maintainability, (probably) trading out for less raw speed. If I'm less concerned about performance than maintainability, why shouldn't aesthetics play a large role in my decision?
Because it can lead you to make arbitrary choices. People usually disagree vehemently on matters of aesthetics. I didn't say it shouldn't play any role, it just shouldn't be an important one. Focus too much on syntax over semantics and you're bikeshedding.