I wonder what will happen when AI is good enough to imitate real internet users and ad agencies just spin up some servers in some datacenter that handles millions of bots that are indistinguishable from real people and follow the formula of the influencers.
Direct response advertisers would see crap quality and stop paying. Brand advertisers would probably be slower to stop but their measurement tools to map impression data to purchases, whether offline or online is improving dramatically.
Advertisers who aren't savvy about analytics will continue to prop up the cottage industry of fraudulent eyeball providers.
