It's not entirely foreign. Burroughs wrote about it in the 60s and then Iggy Pop's "Lust for Life" referenced that in 1977. Iggy's song has had resurgences in 1996 (Trainspotting) and 2007 (Guitar Hero). There's a long treatment of chicken hypnosis in the book "The Power of One" which was made into a movie sometime in the 90s.

http://en.wikipedia.org/wiki/Lust_for_Life_(song)

Listening to the song now... http://listen.grooveshark.com/#/s/Lust+for+Life/2C5QwY