As long as they go through all the proper channels first. Don't want anyone complaining that they just wanted a press day. Unfortunately, this may take sometime. However, I think it'll be worth it.
I think given this ruling there is a very strong case for Google to block access from Italy to any of its sites that could run afoul of Italian privacy law. That would include blogger, youtube, picasaweb, google docs, google groups, wave, buzz, and possibly even gmail.