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Zak Khalique, cofounder here. Let me try to weigh in on this.

Right now, you don't have much power with FB. When they rolled out the newsfeed, or instant personalization, or made site changes there were huge outcries, but it didn't matter. If you want to customize your profile, or get paid for your content, you can't.

If you're a company, you have to pay just to reach your own fans: http://readwrite.com/2012/11/13/mark-cuban-facebooks-sponsor...

If you're a developer, you live in fear that the platform can kick you off at any time or compete with you: http://mashable.com/2011/06/01/twitter-photo-services/

There is a story trending on just how powerful FB is: http://blog.naytev.com/facebook-is-king/ and it's bought Instagram and WhatsApp to consolidate even further. More centralization means less power and choice for the end user. And if you're an end-user in Africa or India or somewhere without a megabit connection to the global internet, your community can't even connect with each other. A local network would work much better.




This makes it sound like FB and so on are becoming the new 'Coca-Cola' company. Coke's cheaper than water in some parts of the world, and soon it'll be FB etc as the only "outlet".




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