Is it only their software? I don't really see their hardware as first class anymore either.
Looking at Apple laptops, the newest Intel processor I can get is a 5th gen Broadwell, and it's only in the 13" retina. The 15" retina has 4th gen Haswell. And the 13" pro? Some old processor from 2012. 6th gen Skylake is shipping everywhere from every other laptop manufacturer.
The 13" Macbook Air still has a sub-HD display. (1440x900) Yet, I can now get a 4K display on a Razer Blade Stealth with 100% Adobe RGB at a competitive price. Even their 'retina' laptops are low res by comparison.
The only hardware they have that looks reasonably impressive at the moment is the iMac 5K, but that's a desktop.
Add to that thin power cables that fray easily. A poor keyboard (relative to my thinkpad). Glued-in internal battery. Heavy (relative to plastic/composites) aluminium case that dents easily and attenuates wifi. Glossy glass screen that cracks easily and is far too reflective. The trackpad is good for scrolling but right-click is too awkward. The whole design philosophy is form over function.
To be fair, their hardware has never been impressive in modern times, from a technical perspective, except in a very short timeframe (basically from the first Air model to the second MBPR model). Before then, everybody knew Apple laptops and desktops were fairly solid but hugely overpriced, and you paid for stylish design rather than innovative tech.
Looking at Apple laptops, the newest Intel processor I can get is a 5th gen Broadwell, and it's only in the 13" retina. The 15" retina has 4th gen Haswell. And the 13" pro? Some old processor from 2012. 6th gen Skylake is shipping everywhere from every other laptop manufacturer.
The 13" Macbook Air still has a sub-HD display. (1440x900) Yet, I can now get a 4K display on a Razer Blade Stealth with 100% Adobe RGB at a competitive price. Even their 'retina' laptops are low res by comparison.
The only hardware they have that looks reasonably impressive at the moment is the iMac 5K, but that's a desktop.