In addition to collecting numerous mentions from luminaries in the community, actually using A/Bingo has been key to my ongoing conversion optimization efforts. (Last year, for example, I had approximately 1.4% conversion rates for the downloadable version of the software.)
Since you list this year's download-to-paid conversion rate as 1.17%, I assumed you were talking about the visits-to-trials conversion rate, as going from 1.4% last year to 1.17% doesn't really strike me as something that went right in terms of conversion rate optimization :)
I didn't take the aggregate conversion rate into account.
In addition to collecting numerous mentions from luminaries in the community, actually using A/Bingo has been key to my ongoing conversion optimization efforts. (Last year, for example, I had approximately 1.4% conversion rates for the downloadable version of the software.)
Since you list this year's download-to-paid conversion rate as 1.17%, I assumed you were talking about the visits-to-trials conversion rate, as going from 1.4% last year to 1.17% doesn't really strike me as something that went right in terms of conversion rate optimization :)
I didn't take the aggregate conversion rate into account.