This is interesting because McKinsey alumni and consultants at Nielsen seemed to be shopping an insider trading scheme around the time that they got involved with Equifax. The partnership was leaked way before it went public and the stock subsequently popped. This was pre data breach.
If you ever find yourself in a situation where you have to explain to a relative or acquaintance why FB is bad and they just don't get it, point to this article, it'll save a bunch of time. Great articulation that sums up their issues and potential solutions. Sometimes things bear repeating they are so important.
As an experienced software engineer, I did not find this to be particularly insightful. Some decent suggestions mingled into a whole bunch of bad ones. I also could not find info about who wrote this.