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Thanks! Good point about the similarity between programming and marketing.

Have you done any joint-venture type partnerships with anyone that might be interested in co-marketing your product? I'm trying to think of how to borrow someone else's megaphone


Actually yes.

I'd posted a spiel about how and why I'd made the site in a popular subreddit. The post got moderated in such a way that only I could see it and was never made public. A few hours later the owner of the subreddit got in touch with me about the site, mentioned they saw it as competing with what they were doing with their own coaching project. I suggested we have a call to see if we can work together instead and I'm now in the process of putting together a few ideas on how it could work.

I suppose the other thing is it's a grind. You have a few good days and a lot of bad days.


For a little more context, it's https://formcake.com it's basically a form SaaS tool / endpoint


i was hesitating to answer because i did not know what was the product - now i know.

it looks like a niche product for developer community. what i would try:

* write content around how to create web form in different language + add to each article reason why they should use your saas instead

* create a youtube video that would show how to use the product, focus on researched keywords, e.g. how to make a secured web form

* join slack and facebook group communities

* try to promote your tool on producthunt, not because of the sales - but to gather the feedback

* there are many great products out there and some of them have better product market fit + marketing = what i want to say it is more like a marathon than a sprint

good luck!


Created a backend form API, https://formcake.com with friends last year and have been growing it ever since. Backend is all AWS, Nuxt, and Node.


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