thanks for the detailed reply! he does indeed want a cash payment for his side of the business.

quick question:

when projecting future earnings, what time period is fair to assume?

the business has been steadily chugging along, growing some months, shrinking some months. we both planned to invest more time into it, but have been busy. the idea is that if i own most of it, then i'll have more incentive to invest new features into it.

I've heard that, "you know a deal is fair when neither party is happy". Which is to day, I have no idea.

Maybe 1/2 average rev from latest sales trend period x 12 months. I commend you on trying to be fair, b/c most deals don't happen that way.

this sounds like a fair approach - a shotgun clause right? i feel emotionally invested in the product since it was my idea, but he put a bunch of time into it and we both believe in it.

"i feel emotionally invested in the product since it was my idea, but he put a bunch of time into it"

Ideas often aren't worth as much as execution.

we've both contributed equal time to it, using our different skills. he's written more of the code, but the designs are mostly mine, and i've done all the research into advertising, CTR, managed our intern, and done the biz admin.