Yes, I agree. We are currently working on our video demo. Since you use Campaign Monitor and are familiar w/ email marketing, I would have loved your FB on the software.
It's great that you donate a portion of your revenue to Charity:Water! Here's some feedback...though it's vague, you didn't specify any specific part of your site for me to address:
- The color of red in your logo at the top doesn't match the red in your footer. (Minor, maybe, but this was screaming at me.)
- The overall design could be balanced a bit better. The area at the top which summarizes your business is quite spacious, whereas the content underneath (Stroll, Explore, Create, and Story sections, etc) feel cramped. Consider a CSS grid layout to give your elements and position some "visual rhythm" (or a consistent visual feel that allows the eye to casually consume content without jarring distractions and interruptions within the layout). http://960.gs or http://blueprintcss.org is quite nice for this.
- RedCappi seems to be two products in one (with a tab on the right allowing the user to switch information between the two products. This is not very intuitive and I'd be willing to bet that the majority of your web builder traffic is a lot less than your email marketing traffic. Consider separating the two products more clearly and giving each their own space on your domain. This will improve SEM/SEO as well as help users to more quickly find the information they need.
- WAY too many pricing plans. By offering so many options, you are probably scaring your customers away from making a decision they (may or may not) have to live with. Everything starts out free for your customers anyway, so why not just let them grow their plan as their needs require it. You can mention limitations, but I wouldn't throw prices in their face unless they're looking. And when the only thing between plans that change is the number of contacts allowed, make the plan configurable with a slider. MUCH easier to understand for the user and they can play around with the slider to fit their plan (giving them the perception of more control, which they'll love). Heroku does this if you want an example. (http://www.heroku.com/pricing)
- I like the idea... I'm not doing too much email marketing so I'm not certain what are strong features, what is done well, etc etc. I was looking for screenshots or a tour but couldn't find anything of the sort.
Fantastic Story! I always love to see people helping each other.
After a visit to India earlier in the year, to oversee development of software for my new biz, I was awestruck at the conditions people were living in. Seeing this made me want to do something to help, and therefore decided to contribute a portion of every dollar earned to build water wells in developing countries for clean water.
I will definitely look into this as well to help...
