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Also just saw that. I wonder why YT vid and article both feature “Milk and Honey”


removed from the EU app stores, right?


Correct. Just the EU app store.

Sold my company more than two years ago, and they failed to transition any of the information to their company account and/or address.

It's been like pulling teeth trying to get Apple to update our information because of the specific documentation that they want and the layers of ownership.


Yeah we have a secondary developer account from an acquisition and need Apple to change the information for it to match ours (they rejected our Trader status documents with our correct info since it doesn't match the outdated info on the account), but no matter how many or through which avenue we try to contact them, it's crickets, so that app is gone from the EU for now.


We finally got ours sorted out.

Address is wrong (old location), and I submitted old documents (pre-acquisition articles of incorporation and sales tax filings to satisfy their inane requirements), but got our app back into the EU store.

Might check documents collected through the due diligence phase to see if you can dig up things that match.

At least I was able to get us back in the store, and now I have a longer timeline to figure out how to get the information corrected, or transition the app to their account.


If you have any more info on this, would love to hear more.

I spent a couple days trying to deconstruct what the apk sites bidding on adwords for our brand (ecommerce free app) were doing. Proxied traffic and didn’t see anything fishy. Chalked it up to ad arbitrage in the end. Didn’t seem like getting people to download the apk was the primary goal.

(email in my profile if you want to share privately)


Sounded cool, but seems like it’s (!expert) a closed beta. I just get redirected to expert.nl, maybe requires the ultimate plan? The docs are pretty unclear.



It’s possible that an audience that is very likely to buy a mattress are recent mattress buyers.


It's good to point out this possibility, but outside of an institutional purchaser, people don't buy 2 mattresses with the purchases separated by a week.

Knowing that you bought a mattress is useful for the ML to find the mattress-purchase-likely cohort. Filtering those people out just saves the advertisers money. Hence the grift.


What if they bought a mattress and found out they didn't like it after one night? A lot of stores let you return them if you don't like them within a number of days. That would mean they are in the market for another one.

I'm not saying it's likely, but there are scenarios.


Really 0%? It seems like some of the buyers would return their mattress and buy another. If 10% return and 90% of those buy another brand, that seems to me like an above average audience to market mattresses to.


> people don't buy 2 mattresses with the purchases separated by a week

I did this. It’s because I’m incompetent. But I bought stuff for each room one at a time. Use an ad blocker, so no clue if it caught.


> Filtering those people out just saves the advertisers money.

Google Ads specifically has a feature to exclude targeting of customer's you've said have made purchases, ie. only target net new customers.

The platforms aren't as dumb as the post author thinks they are.


>The platforms aren't as dumb as the post author thinks they are.

Maybe the platforms are not that dumb, it is the mattress seller that doesn't properly make use of that feature, or there could be other reasons why they insist on suggesting over and over again a mattress.

The experience described has happened to everyone for any (not very often replaced) item bought online, be it a printer, a wash machine or whatever, so if the platform is not dumb, it lacks data and the sellers are dumb, in any case the final effect of this "targeted" ads is 0 added sales.


I think the post was being sarcastic?

People who have recently bought a mattress will see a lot of ads for mattresses.


The ads are so inexpensive that just one repeat buyer pays for all the waste.

Think of it — some people have a second home. Or a short term rental. Or a guest bedroom.


Or they returned the mattress or the data is not perfect and they’re still shopping etc


It's more likely that the mattress company couldn't be bothered creating a separate segment from their purchase order completion page and then excluding that from ads, because 95% of people who come to the page don't buy a mattress, and 95% of people who have bought a mattress don't click on ads when you show them, and the cost for AdRoll retargeting is per click not per impression.


Well, according to Douglas Adams, somewhere in the Galaxy is a swampy planet populated by sentient mattresses named Zem:

“No one really knows what mattresses are meant to gain from their lives either. They are large, friendly, pocket-sprung creatures that live quiet private lives in the marshes of Sqornshellous Zeta. Many of them get caught, slaughtered, dried out, shipped out and slept on. None of them seems to mind this and all of them are called Zem.”

Maybe we should boycott mattress ads for the sake of preserving the species.


but they no longer need a mattress..


I am willing to bet that statistically (with the number of mattress companies offering X night returns) that a recent mattress purchaser is more likely to purchase a different mattress within X days than the random public.


Some % of the population buys more than one mattress in a 3 month period, intentionally. Perhaps they are landlords, or have 2nd homes, or want to stock their new home with new furniture.


Maybe, but (thank goodness) the mattress ads bombarding does not last 3 months, only a week or so, after 2 and 3/4 months have passed that % of population will either look where they bought the previous one (if they are satified with it) or make a new google search, in both cases the week long targeted campaign won't have much effect.


The eye tracking sounds like a killer feature (I can imagine how it could enable reading with touchless, perfect, infinite scrolling). Sadly, from my brief read of the docs, it seems like Apple doesn’t allow apps to access what people are looking at (“to preserve privacy”) though.


His youtube channel is inactive, but also great: https://youtube.com/@SteveSchoger


Also love how they nag me to enable siri and make safari the default browser every update.


I'm not seeing that on every update, but in any case there is a workaround on Mac to stop Safari from nagging you:

https://lapcatsoftware.com/articles/TRYTHENEWSAFARI.html


I tried going from a 2018 MBP to M1 MBA in 2021 and had too many issues to make it my primary machine. Docker and Android development were particularly brutal to get going reliably IIRC. The M1 performed well for the things it could do, but I still needed the MBP (which constantly reached 100% CPU) for other stuff, so I ended up doing a horrible multi-machine setup with Synergy. That was a dark time in my life ;)

Then tried again early this year with a M1Max MBP, and it has been the biggest step change productivity boost of my life. Definitely still some pain points, but the way this thing handles anything I throw at it is incredible.

I'm mostly doing front-end dev (react native). Have a minimum of 2 IDEs, 1 iOS simulator, 1 Android simulator, Windows (ARM) Virtualbox, 2 browsers open at all times. And then add a mix of Docker, XCode, Android Studio, Zoom, Sketch, Affinity apps, Slack, Zoom, etc. I haven't ever heard the fan spin up. I was carefully managing what I had open on the 2018 MBP, and now I don't even think about it.

The only thing I'm still running in Rosetta is Apple software: XCode and the iOS simulator, but they run smooth, so I don't even think about it.

The MBA setup I was just flailing my way through. For the M1Max setup, I found this guide very helpful in my initial setup (mostly focused on a RN Dev): https://amanhimself.dev/blog/setup-macbook-m1/


I've been doing React Native development on my M1 MBP and it's been pretty great overall.

But is anyone else surprised how long it's taking to get the iOS Simulator for ARM? I feel like it would make a massive difference to my developer experience (especially in battery). And I haven't seen any indication that it's coming anytime soon.


Isn't it... Just in xcode? I've used it. It's like, there, right?

I open up my 13.3 beta 2 and go to the xcode tab go down to open developer tool click on simulator and then click on file and then open simulator my mouse over to iOS 15.4 go down to the iPhone 13 for example click on it and then I have a simulated iPhone 13...

And if I check the activity monitor nothing in my activity monitor is showing up as Intel code except for parsec right now...


Great point. I was conflating the Simulator and the app that React Native builds. Simulator is definitely running natively on ARM.

And your comment made me go look back at my react native project setup. Looks like the main reason my app is still building to x86 is because of one Expo dependency that doesn't yet compile to arm64. So more of a Expo concern.

Thanks for checking on your end.


I didn't realize it wasn't already ARM. I found one day (https://stackoverflow.com/a/68929949) that running Simulator with Rosetta allows momentum scrolling to work, and everything else seemed perfect, so I left it that way.


> The only thing I'm still running in Rosetta is Apple software: XCode and the iOS simulator, but they run smooth, so I don't even think about it.

How old is your version of xcode? From what I can see they added M1 support 1.5 years ago.


I have pods that haven’t been updated to work with arm yet.


Give https://github.com/bogo/arm64-to-sim a try. Perhaps you'll be able to get the arm64-simulator slice for free.


> Docker and Android development were particularly brutal to get going reliably IIRC.

Android? Android Studio has problems? That would be vital to me if i went Mx.


Was only a problem with my first try (the Macbook air, right after release)

My 2nd try with the MBP in 2022, following the guide I linked above, Android Studio has been perfect.


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