Optimizing the App paywall with A/B testing is used to discover the best elements, designs, and pricing strategy of your subscription monetization strategy.
LTV is a key metric to measure and predict mobile app revenue.
At Appflow.ai, we calculates Life Time Value (LTV) for Subscription Apps by the following:
LTV=Average payment per user per month ÷ Churn rate for the period
CLICK TO VIEW MORE.
There are two dimensions in terms of churn for subscription-based apps. From the perspective of app users, churn refers to the number of users who stop using the app during a specific time period. While from the perspective of subscription, churn shows the number of subscribers who cancel or choose not to renew their subscription.