Personally, I find it's less about the act (although financially depriving companies of my cash does make me feel good), it's about the conversation the act starts.
And I've seen it work, or help. Some among us will remember the boycott of South African goods during Apartheid.
I find it more effective to say, I'm avoiding product X for Y reason.
This starts a conversation more effectively with contacts rather than go full large company avoidance which is difficult for people to imagine, let alone act on.
As someone outside of the USA, and who visited for some time a couple of decades ago and bathed in it's relative freedoms ... reading the discussion here and some of the comments almost makes me weep...
You're already living on the doorstep of fascism. Contemplating the right-thing-wrong-think of it all dressed up as legal debate. A discussion and debate you'll likely never fully and truly conclude for obvious reasons.
There is nothing inevitable about strategically moronic war, a super power supporting an ethno-religious genocide, and an orange dildo ripping up international order.
You insist on making it about this administration and your dislike for it, when I am talking about wider shifts like China's ascent, America's de-industralization, Europe's stagnation, drone revolution, shale revolution...
This admin's shortcomings don't need to be listed, anyone with eyes can see. I will just remind you about Biden's "minor incursions" comment, that opened to the door to invasion of Ukraine...
I'm fully conscious of tectonic plates shifting and creating huge change and the need for response. But, again, none of what we've seen the current admin engaged in has been inevitable.
And no, comparing to Biden will not do here. I couldn't care less really about which side is in power (except when there is significant spillover like now). I'm outside of the USA. But I have never seen anything so ridiculous as the current "strategic" choices of the current admin.
I am outside of the USA too. And I don't care either. Plus, once again, when I said inevitable, I meant the process of US losing it's primacy, not whatever this admin is doing.
Personally, I find it's less about the act (although financially depriving companies of my cash does make me feel good), it's about the conversation the act starts.
And I've seen it work, or help. Some among us will remember the boycott of South African goods during Apartheid.
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