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I'm embarrassed to admit that both logos look same to me and that the changes this designer made are really trivial.


It's nothing to be embarrassed about!

Appreciating and understanding the changes to the full extent would require a solid education in visual communication and typography. Just as you might look at my disgustingly hacked together jQuery scripts, a visual designer might look upon your typography with contempt.

That being said, Hische's changes concentrate on a more nuanced intuitive flow of the letterforms that to the lay person, results in a more balance at-a-glance look. It's hard, because it's very subjective, but Hische's redesign is the equivalent to using a spirit level when laying blocks. Hardly noticeable to the man-on-the-street under the microscope, but when delivered in context, consistently and as part of a whole, lends a stronger and more concrete presentation.


Are people switching to DuckDuckGo simply because of paranoia? I don't care if Google knows whatever I'm searching for, it helps them improve their search results. DuckDuckGo's search is nowhere near as good as Google.


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