It's really annoying viewing a website (especially one that asks for cash) and not finding a page that talks about the team members behind the project. No accountability, No way I'd sign up

Agreed. I do like "About Us" pages, and read them frequently. Luckily, this founder uses his personal email address all over the site (see Contact Us, Learn More buttons). So, with a bit of Googling I was able to learn what I wanted to know about these guys.