I was having a related conversation with a friend yesterday.
You can classify readers in two groups: those who get severely annoyed by (supposedly) "small" mistakes like this, and those who don't notice that a mistake exists.
If this is true, then as a professional, you should always make sure to fix those mistakes. By any stretch of the imagination, Businessweek probably considers itself to be a professional publication; it'd do them well to have a more thorough editing process.
(this reminds me of when I wrote a paper on the Hindenburg disaster in college, and instead of air ship, I wrote air shit. The instructor was merciful.)
Also, I don't consider your observation to be a nitpick at all. A nitpick would be to urge someone to avoid using "lorry" in a sentence because the publication is aimed towards a non-British audience.
You can classify readers in two groups: those who get severely annoyed by (supposedly) "small" mistakes like this, and those who don't notice that a mistake exists.
If this is true, then as a professional, you should always make sure to fix those mistakes. By any stretch of the imagination, Businessweek probably considers itself to be a professional publication; it'd do them well to have a more thorough editing process.
(this reminds me of when I wrote a paper on the Hindenburg disaster in college, and instead of air ship, I wrote air shit. The instructor was merciful.)
Also, I don't consider your observation to be a nitpick at all. A nitpick would be to urge someone to avoid using "lorry" in a sentence because the publication is aimed towards a non-British audience.